When Gabrielle Coco Chanel founded Chanel in 1909, she didn't just create a fashion house, she created a lifestyle of elegance and luxury. The classic suits, the young, yet sophisticated handbags, the perfume - Chanel is timeless.
Her death in 1971, appeared to be the end of an era, no one could replace her, as both a designer and embodiment of the brand. However, in 1983, Karl Lagerfeld took over and reinstated the label and its untouchable style. In doing this, as well as becoming a designer - Lagerfeld has become a kingmaker within the fashion world because, unlike us mere mortals, he has the power to elevate girls and celebrities to the status of the Chanel girl. And who doesn't want to be a Chanel girl? I'm a sixteen year old boy and I want to be a bloody Chanel girl.
However, unlike me, some people actually are muses of the Chanel brand. Whether it be Georgia May Jagger, Audrey Tautou or Lagerfeld's male muse, Baptiste Giabiconi, they have all managed to capture the label's elegance and more increasingly apparent edginess ( check out the S/S 2011 campaign featuring punk models Freja Beha Erichsen and Stella Tennant).
The brilliance is that Lagerfeld differs between the brand's spokeswomen - you wouldn't expect that Jagger and Kidman regularly exchange make-up tips over a coffee and a panini, would you? However, each emulates the unmistakable elegance of Chanel because...Lagerfeld is a genius.
Thus, his new decision to make Blake Lively the face of the Mademoiselle handbag line is exciting. He is leaving the U.S. edge of Georgia May, the European mystery of Freja Beha and venturing into the new but familiar territory of the classic, American beauty.
However, as we all know, Blake isn't just a 'Girl next door', nor is she the girl around the block. Blake is the girl in New York who, courtesy of Gossip Girl, has become a fashion icon for young girls across the globe - one need only remember those electric blue crop trousers and the metallic Emilio Pucci jacket she wore in Paris last year - it was bold, daring and quite simply brilliant.
As were these high wasted trousers - perfection.
So, as we imagine Blake in head to foot Chanel with her own Mademoiselle, have a ponder as to who's next in line for Lagerfeld?