Wednesday, 16 March 2011

A pertinent plea in defence of D&G

     As we flick through the delights of what AW 2011-12 has to offer, we are confronted by rumours that D&G may merge with its elder sibling Dolce & Gabbana. D&G's final collection could reach the runway as soon as Milan fashion week for SS 2012 begins and that will be it - in less than fifty years time the line will cease to exist, except hidden in the realms of vintage stores both waiting and wishing to be worn.
     However, these rumours are yet to be confirmed and we trust with great faith that Domenico Dolce and Stefano Gabbana know what is best for the brands and more importantly lifestyles, which they have created. Although I do ask, if these rumours are true, that these gifted designers may reconsider this shock decision for the benefit of their customers and the fashion world alike - because, despite both being products of the design duo's creative minds, the two collections are not the same.
    The two brands are not star-crossed lover destined to be at one with each other but siblings, with quite different personalities, who deserve not to be morphed into one super brand but to receive respect and recognition for their own individual merits. Dolce & Gabbana is the effortlessly sexy woman who entrances all those who gaze upon her, whilst D&G is her younger sister, who intrigues all of those around her with her infectious smile. One is (fairly) sedate and sophisticated whilst the other is youthful and in your face - their SS ad campaigns prove that.

Even the black and white of the Dolce & Gabbana campaigns enhances the appeal of their understated Italian chic and separates the brand from her sister - with the help of photographer extraordinaire Steven Klein, and money making models Isabeli Fontana and David Gandy.

Whereas, D&G embraces the colour and vibrancy of youth, with its floral prints and carefree cuts and charming  SS Mario Testino campaign featuring models such as the youthful Simon Nessman and fresh-faced Keke Lindgard.

     From knife brandishing adverts in 2007 to Naomi Campbell t-shirts, Dolce and Gabbana have managed to create a global franchise since they showed their first collection in 1985 - waiting to dress, and use as a model Madonna herself, accompany their 20th  anniversary of creating menswear with the sounds of Annie Lennox live and perhaps most importantly for their creation of the D&G line in 1994. So why end D&G and withdraw from from the success already achieved? 
       In ending the million pound making D&G brand, which counts for 40% of the label's wholesale sales, the designers would diminish their widespread appeal, which men, women, boys and girls across the world have the ability to indulge in and enjoy. Just look at the street wear infusions and 80s inspired D&G collections which the design duo have created for AW 2011-12.

And then admire the air of elegance which their Dolce & Gabbana lines possess, despite their equal 80s influence.

     It is D&G's lack of need to possess and general lack of sophistication, which makes her so endearing and differentiates her from her older sister. It establishes her as her own brand and thus despite the fact that both D&G and Dolce and Gabbana share similarities, they also share differences and it is these differences, which will be greatly missed if the D&G label disappears and Dolce & Gabbana, along with the fashion world, is left to mourn the premature loss of her younger sister. 

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