Wednesday, 23 November 2011

Editor's Letter

     Behind every successful man there is an even better woman - QUESTIONABLE. 
Behind every successful magazine there is an even better editor - FACT.

   In a world where poverty is prominent and John and Edward run riot, there are magazines, which with the speed of clicking an Escape button allow us to ignore the world around us and delve into our interests whatever they may be: gossip, girls, fly-fishing, chess, vans...or indeed fashion.
      However, whilst fashion magazines ultimately hold their own on stands, it's the editing hands behind them  which often take our interest. Through editor's letters and public appearances alike it is these hands in which a magazines' success ultimately lies. Editors act both as puppeteers and models for their magazines.

   Anna Wintour, as fashion's most notable editor, proves this. Having edited U.S. Vogue since 1988, her trademark bob and chic Chanel sunglasses have made her more famous than the famous on the FROW. She is a mastermind of fashion and, with Vogue's monthly circulation of over 1.25 million copies in the U.S., she holds fashion's most powerful position. From jeans and jumper covers to celebrity introduction she is the magazine and whether or not she is reality's version of Miranda Priestly, it is her ruthless nature that is responsible for Vogue's success.
      In the U.K. Alexandra Shulman, unlike Wintour, is far from a catwalk celebrity. British Vogue may not be as commercial as its U.S. counterpart but it's editor is a tad more accessible. Being a size 12/14 and having no qualms about it, she defies her stereotype and quite Britishly acts upon it, having stood-up against sample sizes throughout her career. Her fame may not sell British Vogue but her down to earth nature does - and that along with Tim Walker shoots like this make for quite a mix.

    In fact it would seem that throughout Europe most Vogue editors emulate their magazines in some way or another and in turn they cause their magazines to emulate them and their viewpoints. Under the helm of model come socialite Carine Roitfeld Vogue Paris for the best part of ten years promoted her high society ideals in the form of fashion and now under the hands of the elusive Emmanuelle Alt it still upholds to its appealing yet somewhat unattainable attributes.
      Yet, perhaps out of all of Vogue's editors tough it is Vogue Italia's Fanca Sozzani who really epitomises the edition of her country. Being older than the magazine itself at the age of 61 she somehow manages like Vogue Italia to be edgy and up to date. The two may both be old in terms of years yet with regards to spirit and style they show no signs of ageing - Sozzani's tweets and blogs along with controversial photo shoots and magazine content confirm this.

      However, it is not just Vogue's editors who act as spokespeople for their works in the forefront of  fashion. i-D's Terry Jones promotes his magazine's cool street style to a tea as does his co-editor Hannah Shackleton. Similarly fashion editor Julia Sarr-Jamois exemplifies Wonderland; her outfits are always met with awe and intrigue, as are her articles. She is style and this can't help put predict exciting things for the future. Wonderland may only be 6 years old now but no doubt under Sarr-Jamois' hands this 6 could become 60...its success after all lies in its editors' hands.

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