Friday, 3 August 2012

Sporting Fashion

       At 9PM on Friday the 29th of July  Danny Boyle set off the London 2012 Olympic games with a quirky extravaganza of all things British. From Voldermort and Mary Poppins to James Bond and the Queen, Boyle created a unique spectacle to celebrate London's third hosting of the games. A spectacle worthy not only of our country but of the 10,500 athletes from around the world taking part in this year's event. A spectacle worthy not only of the U.K. but the Olympic games and their legacy.

         Up until the age of 14 my interest in sport was void. Having been forced to engage in the likes of Rugby, Hockey and Cricket as a child - all for which I possess no knowledgeable talent - my realisation as to what sport could be was limited to say the least. Up until the age of 14 I avoided sport in every possible way. I avoided sport like I avoided Crocs. However, aged 14 I was introduced to aerobics and running, and, whilst to this day I still possess little knowledge of the world of sport, I enjoy it. I enjoy sport.
       I enjoy sport so much so that I currently find myself immersed in the Olympic Games. I currently find myself watching and supporting athletes take part in sports I've never heard of, screaming at the television when Team GB miss out on a medal and hoping that, with any luck, the BBC will show yet another clip of Tom Daley and his amazing body ..err - talent. I find myself immersed in a world of which I've never really been a part and yet, like fashion, am inhaling.

       Luckily for me though fashion is inhaling sport too. In spirit of the 2012 Olympic games, SS fashion  has been sportier than ever. From the fluorescent jackets of BCBG Max Azria to the glossy track pants of Hakaan the 2012 SS collections were littered with sporting references. In fact, such was the inspiration of the 2012 Olympic games that many designers avoided the traditional catwalk to showcase their designs in favour of more sporting venues - for Versus Versace Christopher Kane had his zip clad models walk down a basketball court. He mixed sport with fashion to great success.
        In the same way, magazines are mixing sport with fashion too. Alongside its Kate Moss, Olympic goddess cover, British Vogue ran a spread on Team GB's best hopes for 2012. What's more the magazine is taking part in this year's closing ceremony. Having enlisted the help of Nick Knight, the magazine is providing images for the much-hyped event. Meanwhile, across the pond in the U.S., American Vogue has captured its own stars in its own sports themed shoot - using Karlie Kloss to compliment its own athletes the magazine has created one of its most humorous spreads to date.

        In fact, it seems one need only blink at fashion these past few months to notice that it has been dominated by sport - completely. However, just as the fashion world has embraced sport this SS, the sporting world has embraced fashion. Nike's new Flyknit racers, for instance - the most on demand trainer for London 2012 - take inspiration from Missoni's intricate patterns. The knit structure is incredible. What's more one need only take into account the array of fashion designer's involved in this year's Olympic kits to see that the world of sport is currently fascinated with fashion: Armani, Prada, Ralph Lauren, Hermès...
        In Great Britain itself Stella McCartney has helped Adidas create the perfect kit for our athletes. Having been enlisted to design a kit that would make Britain's athletes stand out from the pack, she has done just that. McCartney has created a kit which not only performs well but looks good. She has adapted the British flag to give it a more modern edge and has designed sportswear for all of our athletes. From gymnasts to swimmers and rowers to runners McCartney has married style and effectiveness in Team GB's kit. She has made Team GB proud and proved herself as a unstoppable force to be reckoned with.

Left to right: Eleaonor Simmonds, triple jumper Phillips Idowu, gymnast Louis Smith and heptathlete Jessica Ennis pose wearing the new Team GB kits designed by British designer Stella McCartney (centre) for the London 2012 Olympic Games, at a viewing in London on Thursday, March 22, 2012.

       And this is why the world's of fashion and sport collide so effortlessly. Not simply because sport is a  visual activity and athletes want to both look and feel their best whilst performing, but because successful athletes and designers are both unstoppable forces to be reckoned with. They are talents that constantly seek to better themselves. They are people who, regardless of what faces them, seek to stand out among their competition. They are both driven. Subsequently, there is an intrinsic link between the two and the unification of sport and fashion reflects that. 

       So be it in the form of sports-infused fashion or fashionable sportswear - take part in the unification of sport and fashion this Olympics. Update your sportswear or update your wardrobe - in the fashion Olympics, you have nothing to lose.


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    Greetings from Italy

    1. This comment has been removed by the author.

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